Focus on people-first content
Avoid creating content for search engines first
This ranking update will help ensure that unoriginal, low-quality content doesn't rank highly in Search. Testing has found it will significantly improve results related to online education and arts and entertainment, shopping, and tech-related content.
With this update, we will see more results with unique, authentic information, making us more likely to read something we haven't seen before.
Any content — not just unhelpful content — on sites with relatively high amounts of content overall is less likely to perform well in Search, assuming there is other content elsewhere on the web that's better to display. For this reason, removing unhelpful content could help the rankings of your other content.
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