New ‘Promotions’ Tab in YouTube Studio
YouTube says it's testing out the Promotions page's new 'Promotions' tab in YouTube Studio, which would ease the need for users to run their YouTube ad campaigns via Google Ads Manager instead.
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YouTube is testing a simpler end-to-end workflow in Studio rather of through Google Ads. This will enable creators to maximize their performance; it could also prompt more brands to promote their YouTube content, with more instantly available boost tools within their YouTube management options.
Having the option integrated into YouTube management tools and alongside video performance stats could be a significant advance for YouTube’s promotional efforts.
As per insights YouTube is testing out the Promotions page with a limited number of creators on desktop. With TikTok still extending its revenue-share models, YouTube Shorts usage is rising. YouTube is looking to establish more creators that are better off developing their YouTube channel, where they can make money from their content.
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