Targeting keywords are the phrases & terms connected to your industry, offerings, & audience.
The types of keywords in this category are:
> Market segment keywords
> Product keywords
> Branded keywords
> Competitor keywords
> Customer-defining keywords
> Geo-Focused keywords
These are generic keywords related to an industry or brand. A target audience uses these words to search for general information within a vertical. Terms may be broadly relsted with an industry or may be more defined for niche marketing purposes.
Example: walking shoes
These are keywords related to brand offerings that directly reference to company’s products/ services. All the Brands should have a keyword strategy for each products & services so clients & prospects can find their products/services through search.
Example: Nike Jordan
These are search phrases that contain a brand’s name or other branded terms. These keywords may include the brand name or the brand name along with a product type, product name, or another descriptive search phrase.
Example: Reebok running shoes
These are types of keywords that target brand names of contending businesses, products, /services. It’s advantageous for a brand to research competitor keywords because it can attract a similar audience of interested potential buyers.
Example: For Reebok, a competitor keyword could be Nike running shoes.
These keywords are search phrases that recognize a specific subset of customers or audience. In these searches, customers use words or phrases to represent themselves.
Example: running shoes for men
These are search phrases that specify a location. Searchers who use these terms are examining for results near them or in another area, they are interested in.
Understanding the different types of keywords enables you to build a more informed & strategic marketing plan. We can find the best keywords to help you connect with the target audience, drive search traffic, and boost conversions when we know all the options. To Find the Suitable Types of Keywords for Your Marketing Plan, we are here.